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Amazon.com and the world of e-commerce 商業行銷:AMAZON.COM電子商務

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In part one of this program, filmed prior to the foundering of the internet economy, NewsHour correspondent Paul Solman examines the methodology of Amazon.com's CEO Peter Neupert, who faced stiffening retail and online competition by innovatively adapting their business plans. In part two, correspondent Margaret Warner analyzes the meteoric rise of dotcoms and their impact on society with Anitesh Barua, co-author of a unicersity study on internet profitability; Andrew Shapiro, co-founder of technorealism; John Battelle, president of the now-defunct industry Standardl and former Wall Street analyst Paul Kedrosky.

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