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|ac030baizxbx zzxxb
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1
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|a行銷概念與世界領導品牌案例研究|dConcepts in marketing with case study|fCoast Learning Systems製作
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| 204 |
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|a錄影資料
|
| 210 |
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|a臺北市|c百禾文化資訊有限公司|d2007[民96]
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|a18 片數位影音光碟(每片30分鐘)|c有聲, 彩色|d4 3/4 吋
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|a1,什麼是"行銷":拉斯維加斯=Introduction to marketing-Las Vegas|a2,行銷策略:人道安家國際組織=Marketing strategy: habitat for humanity international|a3,掃瞄市場環境:自由創新公司=Environmental scanning: Freedom innovations, Inc.|a4,道德與社會責任:星巴克咖啡=Ethical & social responsibility: starbucks coffee company|a5,消費行為:杜威韋柏衝浪板=Consumer behavior: Dewey Weber surfboards|a6,組織購買的程序:天然產品公司=The Organiational buying process: Nature's Best|a7,全球行銷:泰勒梅愛迪達=Global marketing: Taylor made-Adidas Golf|a8,市場調查:資訊資源公司=Marketing research: Information Resources, Inc.|a9,區隔與目標市場:特製巧克力公司=Segmenting & targeting marketing: Chocolates ala Carte|a10,開發新產品與服務:體育場競賽公司=New product and service development: Stadium Competitions, Inc.|a11,,產品與服務管理:水銀公司=Managing products and service: Quiksilver, Inc.|a12,產品與服務訂價:史都華酒莊=Pricing products and services: Stuart Cellars, LLC|a13,行銷通路和供應鏈:太平洋海岸公司=Marketing channels & supply chains: Pacific Coast Feather Cushion Company|a14,零售和批發:主婦商場=Retailing and wholesaling: Mother's market & Kitchen|a15,整合行銷傳播:特殊行銷服務公司=Integrated marketing communications: Specialized Marketing Services, Inc.|a16,廣告﹑促銷和公關:長灘冰狗隊=Advertising, sales promotion, and public relations: Long Beach Ice Dogs|a17,人員銷售和銷售管理:泰林集團=Personal selling and sales management: The Telein Group, Inc.|a18,多通路互動行銷:聰明家庭公司=Interactive and multichannel marketing: Smarthome, Inc.
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| 330 |
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|a本系列節目提供了廣泛的"行銷學基本原理和技巧"的研究和探討,學生們將會從中學到行銷管理﹑發展策略﹑消費需求研究和市場定位區隔,此外還包括全球行銷和網路商務的重要性∘學生們藉由4P ( 產品﹑價格﹑推廣和通路 )學習如何滿足市場機會∘每一集都會整合一個全球領導品牌的公司或組織的核心價值作為案例研究,從每一個案例的研討解說中,讓學生瞭解行銷學的基本概念﹑定義﹑產品﹑服務和最新的行銷趨勢∘Coast Learning Systems 製作,是美國﹑加拿大﹑澳洲﹑紐西蘭和英國等英語系國家的大專院校和圖書館最佳的視聽輔助教材∘
|
| 510 |
1
|
|aConcepts in marketing with case study|zeng
|
| 510 |
1
|
|aIntroduction to marketing|eLas Vegas|zeng
|
| 510 |
1
|
|aMarketing strategy|eHabitat for Humanity International|zeng
|
| 510 |
1
|
|aEnvironmental scanning|eFreedom Innovations, Inc.|zeng
|
| 510 |
1
|
|aEthical & social responsibility|eStarbucks Coffee Company|zeng
|
| 510 |
1
|
|aConsumer behavior|eDewey Weber surfboards|zeng
|
| 510 |
1
|
|eThe organizational buying process|eNature's Best|zeng
|
| 510 |
1
|
|aGlobal marketing|eTaylor made-Adidas Golf|zeng
|
| 510 |
1
|
|aMarketing research|eInformation Resources, Inc.|zeng
|
| 510 |
1
|
|aSegmenting & targeting marketing|eChocolates ala Carte|zeng
|
| 510 |
1
|
|aNew product and service development|eStadium Competitions, Inc.|zeng
|
| 510 |
1
|
|aManaging products and service|eQuiksilver, Inc.|zeng
|
| 510 |
1
|
|aPricing products and services|eStuart Cellars, LLC|zeng
|
| 510 |
1
|
|aMarketinig channels & supply chains|ePacific Coast Feather Cushion Company|zeng
|
| 510 |
1
|
|aRetailing and wholesaling|eMother's Market & Kitchen|zeng
|
| 510 |
1
|
|aIntegrated marketing communications|eSpecialized marketing Services, Inc.|zeng
|
| 510 |
1
|
|aAdvertising, sales promotion, and public relations|eLong Beach Ice Dogs|zeng
|
| 510 |
1
|
|aPersonal selling and sales management|eThe Telein Group, Inc.|zeng
|
| 510 |
1
|
|aInteractive and multichannel marketing|eSmarthome, Inc.|zeng
|
| 510 |
1
|
|aConcepts in marketing with case study|zeng
|
| 517 |
1
|
|a多通路互動行銷|e聰明家庭公司|zchi
|
| 517 |
1
|
|a人員銷售和銷售管理|e泰林集團|zchi
|
| 517 |
1
|
|a廣告﹑促銷和公關|e長灘冰狗隊|zchi
|
| 517 |
1
|
|a整合行銷傳播|e特殊行銷服務公司|zchi
|
| 517 |
1
|
|a零售和批發|e主婦商場|zchi
|
| 517 |
1
|
|a行銷通路和供應鏈|e太平洋海岸公司|zchi
|
| 517 |
1
|
|a產品與服務訂價|e史都華酒莊|zchi
|
| 517 |
1
|
|a產品與服務管理|e水銀公司|zchi
|
| 517 |
1
|
|a開發新產品與服務|e體育場競賽公司|zchi
|
| 517 |
1
|
|a區隔與目標市場|e特製巧克力公司|zchi
|
| 517 |
1
|
|a市場調查|e資訊資源公司|zchi
|
| 517 |
1
|
|a全球行銷|e泰勒梅愛迪達|zchi
|
| 517 |
1
|
|a組織購買的程序|e天然產品公司|zchi
|
| 517 |
1
|
|a消費行為|e杜威韋柏衝浪板|zchi
|
| 517 |
1
|
|a道德與社會責任|e星巴克咖啡|zchi
|
| 517 |
1
|
|a掃瞄市場環境|e自由創新公司|zchi
|
| 517 |
1
|
|a行銷策略|e人道安家國際組織|zchi
|
| 517 |
1
|
|a什麼是"行銷"|e拉斯維加斯|zchi
|
| 606 |
|
|a市場學|x研究方法
|
| 606 |
|
|a市場學|x個案研究
|
| 710 |
02
|
|aCoast Learning Systems|4製作
|
| 712 |
02
|
|a百禾文化資訊有限公司
|
| 805 |
|
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342406|d496 8765:6|kV.10|pMCDVD
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342407|d496 8765:6|kV.11|pMCDVD
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342408|d496 8765:6|kV.12|pMCDVD
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342409|d496 8765:6|kV.13|pMCDVD
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342410|d496 8765:6|kV.14|pMCDVD
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342411|d496 8765:6|kV.15|pMCDVD
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342412|d496 8765:6|kV.16|pMCDVD
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342413|d496 8765:6|kV.17|pMCDVD
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342414|d496 8765:6|kV.18|pMCDVD
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342398|d496 8765:6|kV.2|pMCDVD
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342399|d496 8765:6|kV.3|pMCDVD
|
| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342400|d496 8765:6|kV.4|pMCDVD
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342401|d496 8765:6|kV.5|pMCDVD
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342402|d496 8765:6|kV.6|pMCDVD
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342403|d496 8765:6|kV.7|pMCDVD
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| 805 |
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|sMVDR|r5400000|aKPI|bISUY|c342404|d496 8765:6|kV.8|pMCDVD
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| 805 |
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|
| 806 |
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|bbb
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