This program explores preceptual mapping, market segmentation,and the use of emotion and magic to position a product.
Teacj buyology.Explore person-to-person selling, direct mail, ads and emotions,and TV commercials to reveal how they sneak under our persuasion radar.
Branding is a revolution in marketing. Marketers use branding to give producs personalitites so consumers 'relate' to them instead of merely 'buying' them.
Every package is a Trojan house hiding an army of motivators, persuaders, and decision makers.
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