觀光產業的規劃與發展 Tourism planning and development 永續經營案例研究 case study in sustainability

新興觀光市場 Emerging tourism markets

觀光旅遊如何發展競爭性行銷 Competitive marketing in tourism

觀光旅遊業如何提升銷售產品和服務 Upselling product and service in tourism and hospitality

台灣觀光宣傳光碟 Tourism in Taiwan

勇闖天涯 Lonely planet: festivals 節慶特集

行銷概念與世界領導品牌案例研究 Concepts in marketing with case study

異國探險 Tour Deluxe : Paradises in the Pacific Travel Fantasy 太平洋天堂/夢幻旅程 6

布達佩斯國際藝術馬戲節慶 First international circus arts festival in budapest Featuring a dazzling variety of the world's circus performers

如何管理一個國際旅遊勝地 Managing an international tourist destination 案例研究 the graet ocean road

Developing a marketing plan