|aHost, Mike Merrick, theater producer ; Nate Bynum, associate professor of UNLV Theater Dept. ; Glenn Casale, associate professor of UNLV Theater Dept
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|aDisc 1, James Donovan, attorney ; Jack Wishna, President and CEO of CP America (ca, 51 min.)|aDisc 2, Randy Snow, executive vice president and creative director of R&R Advertising ; David Elzer, publicist of Demand PR (ca. 50 min.)|aDisc 3, Glen Cassale, associate professor, UNLV Theatre Dept. ; Michael Gill, theatrical general manager (ca. 50 min)
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|aDisc 1, Mike Merrick interviews Jack Wishna and James Donovan about acquiring the rights to a play, the process of capitalizing a play, developing a royalty structure to insure investor returns, and common producer traps ; disc 2. Mike Merrick and Nate Bynum interview Randy Snow and David Elzer about promoting a play, formulating and selling the concept of a play, selling the theatre, making compromises, and working together ; Mike Merrick interviews David Elzer about using the internet to sell the theatre and the impact of reviews ; disc 3. Mike Merrick discusses the business aspects of the theatre with Glenn Casale ; Mike Merrick and Glenn Casale talk to Michael Gill about defining the role of the general manager and corporate partnerships in the theatre.
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|aGeneral Audience
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|aRandy Snow|zeng
517
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|aDavid Elzer|zeng
517
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|aGlen Cassale|zeng
517
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|aMichael Gill|zeng
517
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|aJames Donovan|zeng
517
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|aJack Wishna|zeng
517
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|a在劇場從事製作工作|e劇場的行政工作|zchi
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|aTheater management|2lc
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|aTheater|xProduction and direction|xInterviews|2lc
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|aTheatrical producers and directors|xInterviews|2lc
Producing for the Theater - The Business of the Theater Series, describes the business aspect of producing the play, how you raise the money to capitalize a play or musical, structuring budgets to account for pre-production and 'running' costs, and developing a marketing/publicity and advertising plan. It features theater professionals, including noted publicist David Elzer; Michael Gill, general manager for such productions as Mamma Mia, Phantom of the Opera, and Hairspray; an entertainment lawyer; a theatrical venture capitalist; and an advertising executive from Sorrino-Coyne, the commercial theatres top advertising agency; who offer insights into forming a contract and negotiating. The discussions are both dynamic and informative and offer insights into how you form a contract and behind the scenes negotiations that are vital for all aspects of theatre production.
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